Micro influencers have the ability to win your followers’ hearts and pocket – literally. It’s no wonder, then, that the leading brands in the globe are employing micro influencers to promote their goods and services on the internet. These micro influencers provide better audience access with more engagement than their macro counterparts (100K followers). Here are 6 top tips to help you get more from this marketing strategy.
Work closely with your target market. A large percentage of micro influencers start out following people with the same interest as their own – food, fashion, technology, or entertainment. This is great because your audience is already interested in what you’re promoting, and they’ll often share their interests with their contacts on your social network. However, a large part of this marketing strategy involves knowing your audience inside and out. Know what their preferred channel is and be sure to stay on top of trends to engage with them on a more personal level.
Work closely with industry influencers. The next best thing to having your own micro influencers is being able to work closely with them. Stay on track with industry-related conversations and use hashtags related to your brand as often as possible. Hire influencer marketing specialists to handle your social media efforts so you can focus on other parts of your marketing strategy.
Work in an unbiased manner. As mentioned, many micro influencers will have niche markets that aren’t related to your brand. To combat this, think about whether the information you want to disseminate would be of value to this target market and whether it would be worth your time to reach out. Make sure you’re not ignoring the needs of your target audience.
Be transparent. One of the main goals of X10 Micro Influencers is to spread the word about your brand. Don’t keep anything back from these followers. Offer information that will be helpful to followers and be willing to answer questions. This will also help you establish a sense of trust in your brand and increase your engagement.
Mention everyone. Micro influencers love to share information, so it’s crucial that you keep the conversation going between your company and its followers. If you can, include the names and posts of your company’s followers, as well as the latest newsworthy stories relevant to them. Include links in your tweets, too, so people browsing through your timeline will find something interesting.
Build your brand around these influencers. Remember that these followers aren’t the only people who will engage with your brand. As you work with these micro influencers, make sure that you’re building and maintaining a level of consistency in your marketing. As your audience engages with you and sees the impact of your marketing messages, they’ll be more likely to tell their social network friends about it, too.
Finally, remember that even if you don’t engage with every single influencer on Twitter, you’re giving your overall social media presence some good exposure. These influencers are the tip of the iceberg when it comes to getting the attention of your target audience. Work with these individuals to increase your visibility and you can reap the benefits for years to come.
In order to maximize your micro influencers’ engagement rates, however, you must have an effective way to follow up after you’ve reached out to them. One way to do this is to use the follow-up cards that many major enterprise products offer. Twitter’s suite of apps allows you to easily create and follow up on your cards quickly and easily.
Engaging with micro influencers allows you to put a face and a brand on your brand. They will feel that their voice is heard and can connect with an audience that shares their passions. By making your brand known through influencer marketing, you’re also increasing your ability to reach a larger audience. The more exposure that you can get for your business, the more customers you can attract. The result is an increase in your bottom line.
There are many ways to engage with micro influencers but having a suite of apps available to help you is critical. Not only should you have a follow-up process in place for your followers, but you should also be able to reach out to them easily through an app or even via your website. The more you can do to make your brand known, the better chance you have of turning those followers into a buying audience. It doesn’t matter whether your niche is one of fashion, technology, or entertainment. If you don’t have a way to engage your followers, they will just be tweeting about random topics.